# Create campaign
Go to **Campaign -> Create Campaign**
### 1. Name your campaign
### 2. Whom you send SMS to
Pick from our segment customer
Or handpick your customer.
*Note: Only customers with phone number can be displayed.*
### 3. Set up time
Set up time to start your own campaign. If you don't pick any time, campaign starts when you save successfully.
### 4. Set up SMS
You can send your own content with our variant or try template.
We recommend our text for better conversion for your SMS Campaign.
#### Variant: is the information of your customers or orders that changes along with your customers/orders.
Variants are synced from your Shopify Customers information.
List of variants:
1. Customer
* Last name
* First name
* Site name: Your store name (which is originated from shopify). If my store is FLOWERA.myshopify.com -> my store name is "FLOWERA"
* Phone
* Country
* City
* Address
2. Order
* Abandoned checkout URL
* Total price
* Created order date
3. [Discount](https://smsgem.gitbook.io/smsgem-document/main-features/campaigns/..#variant-discount-code)
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