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A MUST-know law if you plan to send any texts to customers.
The Telephone Consumer Protection Act (TCPA), which was signed into law in 1991, is federal legislation pertaining to telemarketing. Designed to protect the customers’ right to privacy, it was brought into effect to provide consumers a much-needed relief from unsolicited sales calls and messages.
That law sounds like an ancient story, but it bites nowadays marketers and businessmen.
To simply put, you must ensure that your messaging content and contact list is in compliance with TCPA guidelines as well as all applicable State and Federal laws because subscribers can sue you if you don’t adhere to these guidelines.
Hence those who send unwanted messages can be hit with fines up to $1,500 per text message per customer. Ouch. 😰
- Get consent from your customers to receive any information from your business via SMS. (Add one checkbox content)
- Disclose easy and accurate opt-out instructions, such as a “STOP” keyword
- Disclose that normal messaging and data rates may apply.
- Only message people between the hours of 9am and 9pm.
- Be specific about what you’re offering. Use short code (type YES to opt-in) or shortened link.